Beyonce Launches Fitness Wear “Ivy Park”


Available for purchase on April 14, Beyonce has launched her own athleisure brand, Ivy Park with Topshop. On the website,, you can find amazing shots of Bey showing her athleticism and flexibility, get a closer look at the fitness line while instrumentals possibly from her anticipated album play in the background.

In other Beyonce news, she is on both covers of Elle US and UK so it’s safe to say with all this promotion, that the album is on the way!

“In a rare in-depth interview Beyoncé talks exclusively to ELLE about freedom, feminism, how her new fashion line, Ivy Park, helps women love their bodies, and more. Stay tuned for a sneak peek of the May cover story and photos coming on Monday, get the digital edition instantly on April 5th by subscribing now, and start looking for the issue at newsstands on April 6th.”


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